Amazon’s Clubhouse competitor may let you DJ your own radio show

Amazon is said to be working on a live audio app that sounds like it will let anyone be the DJ of their own radio show — including music. Project Mic, as the app is currently known, will reportedly focus on the US market at first, though the launch timeline is not clear.

Creators will be able to play songs from the vast Amazon Music library, according to The Verge. Along with music, it seems programming will include pop culture, sports and comedy. Amazon is said to be looking at bringing in celebrities and influencers to host shows. You’ll be able to search for shows by name, topic or music, and it appears Amazon will highlight live content, including trending topics and certain creators.

The presentation showed that in addition to the app, creators will be able to broadcast shows on Amazon Music, Twitch, Audible and Alexa-enabled devices. With the latter, listeners will reportedly get to interact with the shows, even from their car.

The report doesn’t mention whether listeners will need to be Amazon Music subscribers, but given the breadth of platforms on which the shows will be available, that seems unlikely. Engadget has contacted Amazon for more details.

It’s not the first time we’ve heard about Amazon working on such an app. Axios reported on its existence this summer, but this latest report provides more details about what Project Mic entails.

Twitter, Facebook, Spotify and Discord have all joined the live audio space over the last year after Clubhouse exploded in popularity. Those apps tend to focus on live conversations, though, rather than songs. 

Spotify does have a morning show called The Get Up that blends chat and personalized music, and it seems the most likely contender to offer a similar feature to what Amazon has in mind. Elsewhere, Clubhouse recently started offering musicians a high-quality audio option for better livestreamed concerts.

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